Our Story

Smilez fills a glaring gap in the market: energy drinks designed specifically for the party crowd.

Combining a clean, healthy profile with a socially-driven brand, Smilez redefines energy for nightlife, events, and influencer-driven social scenes. It’s the first brand to prioritize fun, social connection, and the vibrant energy of celebrations.

Smilez, Founder/CEO

Smilez got his start in the music industry at a young age, then in 2021 started hosting private celebrity attended events in Los Angeles. Building a strong network of influential people. “We built a marketing machine on accident,” Smilez said. He is sober 9 years and known for parties/events, an energy drink that plays off concept was bound to happen.

Ryan Dawson, Co Founder

Ryan comes from a background in creative direction in music and fashion, with an expertise in product developement. “When we first started we would hear people talk about how their operation costs were so low etc. then end up trying their product and it just wasnʼt good, it devalued everything else they had said, that isnʼt the case with us.”

Blue Montgomery, Chief Fun Officer

Partner & Business Developement Producer

Focused on growing Smilez Energy into the most premium exciting beverage in the energy drink space. Focused on strategic marketing efforts and his vast network of entertainment heavy weights.